Identifying and Creating your Niche

Welcome to the discussion about identifying and creating your niche!

The purpose of identifying and creating your niche is to target and offer solutions to the problems of people belonging to that niche.

Before you create a niche you need to identify it.  And once you identified it you target that group to have them done or solved their problems.

In the simplest way I can I will explain how to identify and create a niche.  I would compare this process of identification and creation of a niche in harvesting eggs from the poultry house.

Niche 1:  Let’s say you or a farmer owns a poultry farm.

Identifying niche for chicken eggs

You are going to group and separate the same egg sizes and identify them as small, regular, big and extra big.  Each group is a niche because you are identifying groups of people who can buy the small ones, people who can buy the regular ones and so on and so forth.

Niche for chicken eggs–

Chicken Eggs for Sale
Small eggs
Regular eggs
Big eggs

Niche 2:  Toyota L engine valve clearance adjustment

Let us help people having the problem of adjusting their car engine valve clearances.   Instead, they go to the technician or mechanic they do it by themselves. 

Niche for Toyota L Engine Valve Clearance

Toyota  cars                                                       General/broad
Toyota L Series cars                                          Smaller
Toyota L Series car engines                              Even smaller

Toyota L car engine, this is even smaller because L engine is the first of all Toyota L car engine series.

Toyota L engine valve clearance, you made it even smaller and more particularly because you don’t center on the whole L engine but only to the valves.

This is now the niche because you identified what to do and what you want people to do wherein you will offer your help.  You want them to learn how to adjust valve clearance by themselves.

With this niche, you can now include other discussions on other concerns regarding how to change valve clearances and many others with regards to Toyota L.                                            

Niche 3:  Right food for Lion

On this example we are going to show to people what lions’ food is all about in that case when they feed their pets they would know what to choose for their animal.

Wild Animals                                                        General/broad
Big cats                                                                 Smaller but still broad
Lions                                                                     Smaller but still broad

Lions’ food, this can be the niche so you are to inform the target people who are interested to know about the lions’ food.

Identifying niche on lion's food

With this niche, you can include other concerns regarding lions as a big cat.

Both of these niches are just your site front but you can add anything related to each.  The reason why you have that particular concern is to be easily identified by your target group.

I hope I have helped you in this simple way of illustrating and conveying what I mean with regards to identifying and creating your niche which is very important when you want to more specific rather than having an authority site but general.

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Thank you for reading and if you have any questions about this subject please feel free to shoot them in the comment box below or in my email address:, and I get back to you as soon as I read your message.


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